Today we are at Pubcon, live with Matt Cutts.
Matt starts off talking about the history of Pubcon and that this is his
11th Pubcon that he’s been too!
Hummingbird
Generally, most people should have to worry
about this. One of the things Hummingbird goes after is signals for sites
that are in the grey zone of Panda. This helps them and makes them more
relevant to the search queries people are searching for.
If you’re a resource, keep becoming a bigger
authority
Smartphone ranking is something we’re trying
to help. Help getting deeper pages ranked a bit higher on mobile.
Penguin 2.0 and 2.1
We’ve been going after spammy queries like
“payday loans” and other very spammy things. He jokes about trolling
blackhat forms… seeing people unhappy. This is a very good signal to me!We’re
trying to create content and videos on malware and hacked sites.Trying to give
concrete examples in guidelines of sites that are violating things.We’re going
to keep machine learning.Mobile is HUGE. 2011 – YouTube had 6% of traffic from
Mobile phone, 2012 it had 25% Mobile traffic. In 2013 YouTube has 40% of all traffic from Mobile Phones. What
does this mean for you? Means that we should be busting our butt to make
our sites mobile friendly.
Webspam
Going to be honest, you won’t see
many updates for the next six months. We’re going after hackers and
extreme spammy people.
No PageRank – we have our own that
updates daily. PageRank to toolbar broke the other day. We have nobody on staff to fix it. So we
won’t update it for the rest of the year. Sorry
Matt Cutts SEO Advice from Pubcon
- Mobile: Be ready
- Learn about requestAutocomplete – annotate your forms
- Ad-heavy pages about the fold – more of an impact.
Get rid of your ad that’s at the top center of your webpage.
- Tightening Authorship – 15% reduction. We want to
improve the credibility of the authors for readers. Quality is huge.
- Rich snippets may depend on site quality. We’ve found a
middle ground and going to implement a lot more of it.
- Google is getting smarter on JavaScript. If you
want to use common frameworks and still be indexed well. We’ll keep
improving this.
Matt Cutts – Things to do now
- Signup for Webmaster tools today if you haven’t.
We’re trying to give you everything there.
Negative SEO
We’ve built the algorithm such that
ONE person couldn’t torpedo a site There are so many people thinking
about negative SEO and their competitors are going after them. We put up
disavow tool for you. You should be able to disavow on a site level as
well. This is very minimal and doesn’t happen that well. With
Google Webmaster Tools, you can get up to 100k links that your site has and get
rid of whichever ones you don’t like or think are negative to you. You
can sort by most recent. Do it!
