SEO News (23-oct-2013) #Pubcon Matt Cutts

 

 Today we are at Pubcon, live with Matt Cutts.  Matt starts off talking about the history of Pubcon and that this is his 11th Pubcon that he’s been too!

Hummingbird

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Generally, most people should have to worry about this.  One of the things Hummingbird goes after is signals for sites that are in the grey zone of Panda. This helps them and makes them more relevant to the search queries people are searching for. If you’re a resource, keep becoming a bigger authority
Smartphone ranking is something we’re trying to help.  Help getting deeper pages ranked a bit higher on mobile. 

Penguin 2.0 and 2.1

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We’ve been going after spammy queries like “payday loans” and other very spammy things.  He jokes about trolling blackhat forms… seeing people unhappy.  This is a very good signal to me!We’re trying to create content and videos on malware and hacked sites.Trying to give concrete examples in guidelines of sites that are violating things.We’re going to keep machine learning.Mobile is HUGE. 2011 – YouTube had 6% of traffic from Mobile phone, 2012 it had 25% Mobile traffic.  In 2013 YouTube has 40% of all traffic from Mobile Phones.  What does this mean for you?  Means that we should be busting our butt to make our sites mobile friendly.

Webspam

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Going to be honest, you won’t see many updates for the next six months.  We’re going after hackers and extreme spammy people.

No PageRank – we have our own that updates daily.  PageRank to toolbar broke the other day.  We have nobody on staff to fix it.  So we won’t update it for the rest of the year. Sorry

Matt Cutts SEO Advice from Pubcon

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• Mobile: Be ready
• Learn about requestAutocomplete – annotate your forms
• Ad-heavy pages about the fold – more of an impact.  Get rid of your ad that’s at the top center of your webpage.
• Tightening Authorship – 15% reduction.  We want to improve the credibility of the authors for readers.  Quality is huge.
• Rich snippets may depend on site quality. We’ve found a middle ground and going to implement a lot more of it.
• Google is getting smarter on JavaScript.  If you want to use common frameworks and still be indexed well.  We’ll keep improving this.

Matt Cutts – Things to do now

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• Signup for Webmaster tools today if you haven’t.  We’re trying to give you everything there.

Negative SEO

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We’ve built the algorithm such that ONE person couldn’t torpedo a site  There are so many people thinking about negative SEO and their competitors are going after them.  We put up disavow tool for you.  You should be able to disavow on a site level as well.  This is very minimal and doesn’t happen that well.  With Google Webmaster Tools, you can get up to 100k links that your site has and get rid of whichever ones you don’t like or think are negative to you.  You can sort by most recent.  Do it!

 

Link Building Tips For 2013 Let’s Get On Top Of Google

In this post you will find some helpful and true SEO link building practices and the great “Google” will love your site.

Google is working very hard to stop web spam and we are grateful to Google for working so hard as this puts those spammers who present themselves as SEO companies out of business. These spammers usually operate using bad software like “Senuke” and Scrapebox etc. This software is designed as a specific spam tools that automatically creates accounts and places thousands of links on low quality sites.

You might be forgiven for thinking that this kind of practice has meant the end for SEO link building. But we can assure you it has not!

The Best Way For SEO Link Building Is Hands On and Step by Step!

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Taking your time to do the leg work and research to find high quality sites to contribute to will ensure that you get the best possible results from your SEO link building efforts, faster.

Diversify Anchor Text – The Correct SEO Linking Pattern

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As you set up your SEO link building be sure that you maximise your chances of making an impact by using a variety of keyword, anything that you think might be typed into a Google search by someone looking for your product. Add combinations of words for the web page you are optimising e.g. “professional keyword” “keyword services” “keyword company” “visit our site” etc… be creative and think of anything that someone might write into that Google search box!

Ways To Gain SEO Link Building Pointing To Your Website.

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It is understandable to think that it follows that the more links you get the higher your website will get in the Google ranking but this is, in fact, not the case. If you think of your site as a marketing platform you will gain a lot more customers during your SEOl link building

Think about the websites of the market leaders within your trade or industry. They will have high traffic blogs, local directories, and press releases. This is the direction you need to go in to become a leader in your industry. Building a dizzying array of irrelevant and unrelated links will just confuse visitors to your site.

Link Building and Guest Blogging…

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Write interesting and helpful articles about your industry. Articles that tend to be popular are things like 100 ways to promote your site or 10 things you didn’t know about search engines. Avoid very long and wordy articles – short and sweet captures and holds the reader best. And always make sure that anything you do post on the site is useful not just a page filler.

Contact blog owners and ask them if they would like to read your article and hopefully they will publish your post. Find out who blogs most actively within your industry, who is everybody reading? Familiarise yourself with their work and their style and leave comments on their blog, find them on Facebook or Twitter and interact with them, and your profile will be noted as well. Always make sure the blogs are relevant and interesting to your industry.

How To find blogs to post

Use these combinations to search Google to find blogs.

• eywokrd “submit a guest post”
• keyword “guest post”
• keyword “guest post by”
• keyword “accepting guest posts”
• keyword “guest post guidelines”

When you look through the search results check to see if they are getting a lot of comments etc. Then make a list for your target blogs.

Diversify Linking Pattern

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Do nott just use guest blogging. Find other sources that you can get a link from for your SEO link building. Here are some other resources

• Directory sites
• Press release sites.
• Social Sites (Very Important)

•  Google+
•  Facebook
•  Twitter
•  Tumblr
•  Pinterest
•  Stumbleupon
•  Delicious
•  LinkedIn
•  Reddit
• Limit Blog Comment
• Answer sites.
• Infographic sites. (These Work Well)