Google — and Matt Cutts, in particular — has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic.
None of those statements are as clear as the one Cutts wrote today on his personal blog.
Cutts, the head of Google’s webspam team, says that he’d “expect Google’s webspam team to take a pretty dim view of guest blogging going forward.”
He begins the post with a very clear message:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
After sharing an example of a guest blogging solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a linkbuilding tactic:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
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